Honda has launched a new, “Start Something Special” campaign. The campaign utilizes multi-media outlets, including TV, social, and digital, to spark online conversation. Honda’s #StartSomething hashtag creates a space where people can talk about real-life experiences with their Honda, inviting fans and owners alike to Start Something special.
Honda knows that people have a special relationship with their cars, and they want them to share it. “These stories will become the next chapter of our vibrant digital scrapbook,” says Michael Accavitti, Senior Vice President of Automobile Operations at American Honda Motor Co., Inc. The stories outline the difference Honda makes in the lives of drivers. We also want you to know that “Honda Loves You Back,” and efforts to convey this gratitude will continually evolve, allowing Honda to organize surprises to thank Honda Lovers for their loyalty.
To kick off the campaign, Honda recognized a newlywed couple for their rich lineage of Honda loyalty, with ownership of 20 Honda vehicles spanning the generations, and gave them a bigger gift than they could have ever imagined. Watch the video to she how Honda showed their special appreciation to the happy couple.
It doesn’t stop there. The “Start Something Special” campaign will continue on Facebook, Google+, Instagram, Tumblr, Twitter, and Vine. The stories shared by fans and owners using the #StartSomething hashtag will be compiled on hondastories.com.
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